Hey there Reader I have some exciting news to share about the direction we're heading after almost 8 years in business. It's bitter-sweet for myself and Anthony - and our entire team because we have adored everything building the Travel Marketing & Media ® brand. Why We're Making This ShiftFor years, you've known us as the travel marketing education experts. 👉🏽 But here's what we noticed: some of you walked away with beautiful pieces of marketing but no cohesive system to tie it all together, while others implemented everything perfectly but ran out of time to maintain it all. It's like having collected some chess pieces but not having enough to actually play a game, let alone win at chess. Many of you are burning time with marketing that's above your ability or resources, while others are doing nothing at all because you just can't. And rightly so. You don't have the time. The World Changed (And Keeps Changing)When we started 8 years ago, TikTok didn't exist, Instagram Stories were brand new, AI was something you saw in movies, and Facebook was still about connecting with friends. Today? We have AI that can write and design, TikTok became a travel powerhouse, Instagram added then removed then re-added features, Facebook became Meta. It's starting to sound like "We Didn't Start the Fire"—that classic Billy Joel song where everything just keeps piling up faster and faster. You don't have time to make a full-time job of keeping up with new platforms and algorithm changes. But we thrive on this chaos. We live and breathe this stuff so you don't have to. 🎉 And that's why over the past few months we have quietly evolved into a full-service marketing agency. And honestly? We can't wait to take marketing off your task list and your shoulders.
What This MeansWe still believe in education—our courses remain some of the best training available. Want to learn content creation? Take the course. Want us to create your content so you never stare at blank Google Docs at 11 PM? We'll do that too. Rather have us handle your email marketing while you focus on planning perfect trips? That's now an option. FIND OUT IF YOU (AND YOUR BUSINESS) ARE READY TO HAND OVER THE MARKETING HERE. We've Already StartedWe began working with our first 20 clients 2 months ago, and our only regret is not offering these services earlier. We're seeing their growth in the analytics, and there's nothing like watching a travel professional's business flourish when their marketing finally works as one system. 🌱 A few days ago I hit send on an email to one of those client and I felt so incredible. In just 30 days we had increased his Pinterest impressions from 945 to 1800 AND increased his engagement by 72%. Better still, he didn't have to lift a finger. He was able to focus on his clients, his team and his family. Three Ways We Can Help📍Ready to hand over your marketing? Let's talk about our done-for-you services. Start by checking out the menu of services. 📍Still building toward that point? Continue showing up to our monthly free live coaching, taking our free power sessions, listening to our podcast and reading our amazing blogs. They'll all help you get closer to your goals. 📍Not sure where you stand? Take our Marketing Readiness Quiz for a clear roadmap. We Know Not Everyone Will Be ReadyMaybe you're still building revenue, love doing some marketing yourself, or aren't there financially yet. That's completely fine. Stay with us. This evolution is about adding options, not taking them away. Your monthly Travel Marketing TownHalls, All Access Pass, podcast, and new free coaching series aren't going anywhere. What's NextWe can't wait to take the marketing work off your shoulders so you can focus on what you do best—serving clients without the marketing overwhelm.
Here's to doing the work instead of just talking about it, Sandra McLemore P.S. If there is a service you don't see offered, reach out and talk us. Questions? Simply hit reply to this email. |
I help travel business owners get and keep a consistent stream of new clients. I am the founder and CEO of Travel Marketing & Media ®.
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